Atlas Protocol, a decentralized digital marketing protocol that is currently being developed on the Nebulas public blockchain.
Duran Liu, founder of Atlas Protocol, kicked off the event by introducing his vision for a blockchain-based digital marketing ecosystem. Duran mentioned that it is an interesting time to launch a decentralized digital marketing project because recently there is a lot of controversy around the use of consumer data by private internet companies. Only a few days before the launch event, Facebook’s CEO, Mark Zuckerberg, testified in a congressional hearing about data privacy and disinformation on the social network.
In its design, Atlas Protocol aims to solve these issues that the current centralized digital marketing giants have. In contrast to traditional digital marketing models, Atlas seeks to give full data ownership to users in a decentralized model. Being implemented on blockchain, the Atlas Protocol network will be fully transparent for users, publishers and advertisers, in contrast to the “black box” model in the current digital marketing world.