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Clout is defined as power and influence over other people or events. Thanks to the internet and its popularization in countless rap anthems, clout has become a widely used slang word. Clout is synonymous with hype, fame, and social currency. Currently, more than 2 million Instagram posts have been tagged #clout. The word clout is so popular that there are even self-help books dedicated to chasing and utilizing clout, such as Clout: Discover and Unleash Your God-Given Influence. Today at clout.com, we are redefining the word clout as a proper noun. Clout is where Creators can pursue their art and connect with Patrons directly to form an engaged community. We are built and founded by Creators and Patrons. We believe that for Creators: Your personal content is your social asset. We believe that for Patrons: Your curated collection is your social asset. For too long, these social assets (your “clout”) have been exploited for only the centralized platforms they live on — Instagram, TikTok, Twitter, YouTube and more. We are putting the power back into the hands of Creators and Patrons with a simplified direct pipeline. Clout is truly reinventing the relationship between Creators and Patrons, making it easier than ever for Patrons to support Creators.