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David Pemsel is CEO & Founder at ScienceMagic.Inc. He is the CEO and Co-founder of both ScienceMagic.Inc and SM.S. Previously, David was the CEO of Guardian Media Group, and was responsible for its digital transformation. He was co-founder and Chairman of GMG Ventures, a $50m fund. Prior to joining GMG, David was a co-Founder of Shine Entertainment and Chief Marketing Officer at ITV. PLC. He is a non-executive director of The British Fashion Council and a voting member of BAFTA.