Deserve, Digital first. Mobile centric. API driven. Visa chose Deserve last year as a partner for its Fintech Fast Track program, which supports digital payment innovation. Deserve launched a Visa credit card in partnership with cryptocurrency financial services provider BlockFi in July. The card allows customers to earn rewards in the form of bitcoin. Visa has made an undisclosed investment in Deserve following the success of its crypto rewards card issued in partnership with BlockFi.