DRAUP

DRAUP

Reshaping the Future of Fashion.

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DRAUP Introduction

DRAUP is reshaping the Future of Fashion. Fashion - one of the largest and most innovation-averse industries is about to undergo a digital revolution. And this revolution holds in its arms immense potentials for positive change. Digital Fashion, defined as ‘any worn garment produced in the digital realm’ holds unbridled potential to rip down these walls for a new generation of creators. With little more than a computer and some software skills, designers can create collections for a fraction of the financial (or environmental) cost of their physical counterparts. Rather than needing to be in Paris or New York, and appeal to major editors, they can distribute designs digitally through social media sites and gaming platforms. And finally, with web3-enabled business models, creators can innovate on compensation to assure fair pay. With this revolution in mind, Dani Loftus founded This Outfit Does Not Exist; a content platform catalyzing the industry shift that 4.5 billion social media users, and 3.4 billion gamers, showed me to be inevitable. Over the past 18 months, our community has grown to over 15,000 members, spanning trad fashionistas, NFT nerds, and everyone in between. DRAUP’s mission is to confront these challenges: maximizing the value of Digital Fashion for both its creators and consumers, to enable the revolutionary impact I originally envisioned. As a result the DRAUP platform will consist of three components: - A place to buy ownable Digital Fashion - curating designers at the bleeding edge of fashion and technology - A space to showcase the Digital Fashion you buy - both through virtual wardrobes, and integrations to wear clothes cross-platform - A set of protocols to make money from your Digital Fashion - enabling resale, reantal and ‘wear-to-earn’