IAMM is a protocol that makes decentralized digital goods a native component of the web. The world does not yet have a good economic model for creativity, knowledge, invention... all forms of digital production. Royalties, donations & patronage, IP, DRM, are all just band-aids. The latter two stifle knowledge sharing & collaborative innovation. IAMM changes this. Any form of digital content & media, as well as higher level digital goods like software, can be distributed on top of the protocol in less than five minutes. IAMM measures the impact of your creation and generates continuous revenue streams. IAMM enables ecosystems and micro-economies to emerge around your creations. You can install policies into your creation, imbue it with custom tokens backed by the Universal Reserve, $MKT. Backed by $MKT, custom tokens can be freely exchanged with other goods or services, and will always retain liquidity. This provides powerful community-building and coordination capabilities. Our mission is to improve how value flows across the internet. Information should be free, but effort is not. Value should flow back to the creators so they can keep doing what they do best.