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Jeff Holmberg is Principal at King River Capital. He started his career on Wall Street working in asset management at both Merrill Lynch and Goldman Sachs. After eventually moving into municipal bond investment management, he started experimenting in and learning about the blockchain space in 2017. From 2018 onwards, Jeff held positions such as running Partnerships at OpenSea, Chief Strategy Officer at Virtua and Head of Asset Acquisition at Yield Guild Games; the largest gaming DAO in the web3 space. He is currently a Principal at King River Capital investing in Web3 gaming.