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Equity and Equity investing are the backbone of all human innovation and everything that modern civilization has achieved. Consider if there were no equities, there will not exist any single major product or service that we use today... Imagine our phones, laptops, refrigerators, grocery deliveries, anything not even McDonalds. When all of this was happening in the first half of the last century, we also realized that it is driven and talented people who are primarily responsible for all growth and success Remember General Electric/Edison.… So we started catching them early… and we started calling it Venture capital and that went pretty well, as it led to Microsoft, Apple, Blackberry. Then a few smart people said we must catch them earlier and then came up with what you might call as Angel investing, where you’re almost saying, young man, I think you’re gonna go places, I like you, my son, take some of my money and gimme a share of whatever it is that you’re planning on doing. And this then led to even bigger things like Facebook, Twitter, Airbnb & so on…. Their investors just bet on the right people, they had no clue in what form or shape they’ll be when they get big. Investing in humans, especially those working in technology has led to unparalleled returns and progress for mankind. Now what we at Listed are doing for non-tech creators is very similar to what venture capital has done for tech entrepreneurs. That is technologically democratizing access to capital for all forms of creators, influencers, public figures, and eventually everybody under irrespective of their form/medium of expression.