THE HEART PROJECT is a wildly popular community-run Web3 project founded by Aidan Cullen and Stefan Meier, which enables passionate lovers of creativity to shape the art we interact with. The Heart Project Creative Studio is designed to produce media with thousands of contributors on every project and grants ownership of their shared creations. As a special collaboration, THE HEART PROJECT is inviting their community to design a one-off sneaker skin for the CULT&RAIN Genesis drop. Aidan Cullen is a renowned photographer and filmmaker based in Los Angeles & NYC. His multi-disciplinary art navigates between music, fashion, documentary and narrative worlds. Stefan Meier is a highly respected artist based in Los Angeles. He works in painting, drawing, collage, and textile design. His artistic expression often delves into humankind’s relationship with nature.