Where brands and fans build and win together.
TYB is where brands and fans build and win together. For direct-to-consumer brands specifically, the past decade is best characterized as the ad platform era. Though software helped us bring our businesses online and find matches between potential consumers and new brands, likes and algorithms have not resulted in the enduring bonds that drive holistic loyalty and longevity for brands. TYB exists to reconnect community and commerce by giving brands and their fans a dedicated space and new toolkit to engage in deeper, more meaningful ways online. We believe the next decade will be the community-first era, where brands reclaim their audiences and forge direct, more meaningful relationships with their most loyal fans by building and winning together.