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Gusto Collective is Asia's first BrandTech holding company – bringing the best businesses in technology and branding together to drive value and growth for brands through immersive and engaging customer experiences. Gusto Collective is a leading player in determining the future of immersive customer experiences that are increasingly operating within the spheres of AR, the metaverse and NFTs. The Collective was founded in January 2020 by Aaron Lau, an advertising, and branding veteran. The Collective has around 200 full-time employees. Gusto Luxe is focused on the Luxury and Premium sectors, Gusto Labs develops products in AR, VR, and more.