NFT.HipHop's logo

NEAR Protocol has partnered with the Universal Hip Hop Museum (UHHM) and Ed Young, co-founder of The Source magazine, to release a collection of non-fungible tokens featuring hip-hop artists from the 1970s to now. The NFT.HipHop collection will feature NFTs of 47 legends – from Eazy-E to Lil Wayne – to honor the 47th year of the hip-hop era. The pop-up marketplace goes live on June 19, commemorating Juneteenth, a federal holiday marking the end of slavery. As NFTs grow in prominence over 2021, Young sees the collaboration with NEAR as a way to reconnect with hip-hop and rap’s peer-to-peer origins.