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11:11 Media is a global, next-gen entertainment company at the center of pop culture -- connecting content, community and commerce -- founded in 2021 by Paris Hilton (Chairwoman & CEO) & Bruce Gersh (President & COO). The company spans a broad array of businesses including film, TV, audio, music, books, consumer products, digital and web3, with passion points around lifestyle, fashion, beauty, wellness, art, travel and more. Elevating brands, building communities, and driving social impact through the power of storytelling, experiences and products is the core mission of 11:11 Media. The 11:11 Media team brings decades of experience working with the world’s top brands, hailing from entertainment and media titans like Disney, WarnerMedia, NBCUniversal, Meredith, ITV, ViacomCBS, BuzzFeed, Yahoo, PopSugar and more. For over two decades Paris Hilton has defined and dominated pop culture, commanding her position as one of the most recognizable humans on the planet. Hilton has masterfully harnessed her self-made spotlight to architect a thriving entertainment and consumer products empire, which now lives under the 11:11 Media brand. As the O.G. “influencer” Hilton created the playbook for harnessing the power of superstardom and a devoted social following in the tens of millions and transforming it into a multi-billion dollar global business, working with prestigious global brands like Hilton Hotels, iHeartRadio, Levi's, L’Oreal, Meta, Netflix, Peacock, Uber Eats, WarnerBros. and many more. Through 11:11 Media, Hilton’s signature area of innovation has been web3 and the metaverse, propelled by her passion for breaking barriers and elevating female and female-identifying artists. Beyond 11:11 Media’s pioneering work in web3, the company is harnessing Hilton’s powerful platform and influence to build a longstanding legacy of meaningful impact and social justice with a focus on female empowerment.

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