Chris Cantino is Partner at Color Capital, an entrepreneur and investor supporting early-mid stage brands. He is Partner at the consumer fund Color Capital, investing across CPG, marketplaces, ecommerce, and emerging media. Chris helped propel Schmidt’s Naturals to acquisition by Unilever alongside wife and partner Jaime Schmidt. The couple are founders of the media company Supermaker, and their story is told in the book Supermaker: Crafting Business on Your Own Terms. Chris has been featured in publications including Inc., Forbes, Business Insider, Digiday, Shopify, Entrepreneur, and Morning Brew.