Samantha Yap is Founder & CEO of YAP Global, a crypto ‘translator’ focused on shaping the DeFi narrative, a PR firm with a focus on helping fintech, blockchain and cryptocurrency companies tell their stories. Prior to delving into PR she worked as a broadcast journalist and producer for Channel NewsAsia based in Singapore. Samantha also gained extensive international journalism experience in Melbourne, Jakarta, Hong Kong and Kuala Lumpur. She has written stories for Channel NewsAsia, SBS News, ABC News and Crypto News. Her thought leadership pieces have featured in The Next Web, Tech in Asia and Cryptoslate.com. Samantha speaks English, Indonesian, Malay, conversational Cantonese and basic Mandarin.