Adrian Lai is Creative and Product Design Lead based in Shanghai. Working on building the next wave of products and companies for the 3rd generation of the internet - Web3. I've worked in nearly every capacity within a digital product team (Product Designer, Creative, PM, Founder). I've lived in China for over a decade and helped some of the most progressive brands in the world enter the market including Nike, Beats by Dre, Red Bull, Converse, Revolve, 88rising and more. I do it for the culture.