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DeForm is the easiest way to build web3 forms. Create allowlists, signups, and NFT rewards with a just a few clicks! Crypto, blockchain, and NFTs are shifting company digital marketing strategies from being purely online to also onchain. Onchain marketing allows for a more effective engagement tracking system, a way to incentive-align early and loyal fans, and accelerated capital formation to fund new initiatives. With megabrands like Nike, Gucci, McDonalds, and Starbucks all venturing into the space, this presents a $200 billion inevitable opportunity that will forever redefine how we connect with brands through the internet. There are serious challenges with the current state of onchain marketing technology. Onchain marketing initiatives require marketers to collect information like product feedback, mailing addresses, preferences, and social media accounts while validating certain token ownership or wallet activity. However, marrying online, onchain, and physical data requires significant engineering and data processing work. To make onchain marketing more accessible, DeForm is building a crypto-native CRM that allows marketers to ask personalized questions based on wallet activity, check for an individual’s onchain presence, give out crypto rewards like NFTs, and even establish lines of direct communication. All without developer intervention, while fighting bots and spam.