Reverb Ventures

Reverb Ventures is investing around two currently exploding trends: the creator economy and web3. Drawing on our experience in digital media, we've developed a unique point of view on the types of startups that have transformational potential to disrupt categories – or create entirely new ones. "Web3 will transform the relationship between creator and fan, and create new forms of expression and new economic models for media." Tokenizing assets and creative works on the blockchain will usher in a new age of media and fandom. Creators and fans will become closer than ever before and can both share in the economic upside of that relationship in novel ways. Reverb will invest in the protocols, teams, and platforms that make this possible. "The creator economy will create a new model for employment and a novel class of independent creators to work independently and lead more fulfilling lives." The rise of the individual and their ability to independently monetize as creators is a theme that will dominate the next decade. Reverb will be investing in creator economy tools and platforms that enable top creators to own their audiences and monetization, and create sustainable business from their followings.